Seller's Guide

Where Service and Community Meet

Since 2006, we have provided impeccable real estate services to buyers, sellers, and investors. At the forefront of Larson Miller Group is a deep commitment to our client centric approach that prioritizes individual needs and visions. This seasoned team delivers luxury service to all clients. Our lifelong regional knowledge gives all parties in a transaction peace of mind. We uphold high ethical and professional standards, rooted in family values. We focus on building authentic, lasting relationships with our clients. At the heart of Larson Miller Group is a commitment to family values and making a meaningful impact on the community. Our team goal is to build a community that builds around service, lifestyle and fun. When you work with us you become more than a “client” you become part of the family. Carson City Real Estate Done Differently. We strive for an experience that sets us apart and generates results. We aren’t looking for a sale but lifelong relationships.

WHY LIST WITH US

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GLOBAL PRESENCE

When asked to name a real estate brand, RE/MAX is the name people name first. With a presence in over 110 countries and territories, the RE/MAX network’s global footprint is unmatched by any other real estate brand. RE/MAX has the right connections to market and sell homes around the world. Whether you’re
buying or selling, the RE/MAX network consists of over 140,000 agents who can help open the front door around the globe.

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EXTRAORDINARY MARKETING

The RE/MAX Collection luxury agents implement marketing
resources and tailored advertising strategies to help position
your listing in front of qualified buyers. Remax.com/luxury exclusively displays homes 2x the average price by zip code. The RE/MAX Collection website listings are syndicated on the RE/MAX network, including remax.com and global.remax.com. This combined digital presence establishes an outstanding global reach for your listing. Qualified listings also syndicate to The Wall Street Journal (WSJ.com) and, if $1M+, to mansionglobal.com.

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LUXURY SERVICE AND EXPERIENCE

Larson Miller Group is synonymous with first class service. For us, “luxury” is defined by a legacy of providing an unmatched experience to every client, no matter the area or the price point. Our brand is rooted in community and trust, and we know that trust is built in every detail of the buying and selling process.

PROFESSIONAL PHOTOGRAPHY

Over 95% of home buyers start their search online, so professional photography is imperative to selling a home. We hire a professional to come to take the best pictures and they are edited to make sure your home is shown perfectly!
 


  • A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.
  • Receive an average of 87% more views than their peers across all price tiers.
  • Have a 47% higher asking price per square foot.

SOCIAL MEDIA

In the digital age, social media has become an essential tool for marketing real estate. Platforms like Instagram, Facebook, and YouTube offer a unique opportunity to showcase properties to a broad audience, build awareness, and engage directly with potential buyers. By sharing high-quality photos, virtual tours, and behind-the-scenes content, we can create a personal connection with prospective clients, helping to build trust and credibility.

REMAX.COM: #1 REAL ESTATEFRANCHISOR SITE OVER 120MILLION VISITS

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OPEN HOUSES

A lot of buyers like to look at a home without any pressure. This is what we call the "two step" buyer. Most the time they start the process by going to the open house first then follow up with a tour by their real estate agent.

STEPS WE TAKE TO PREPARE

  • Posted on all major websites including Zillow, Trulia, and the local MLS
  • Several signs strategically placed around your neighborhood
  • Postcards/letters mailed to area
  • Posted on our social media accounts
  • Social Media Ads
  • Weekly Newsletter Blast

PRINT MARKETING

It is no longer acceptable for your real estate agent to just print and hand out the MLS stat sheet.
Here are our top pieces we have printed with each listing.

FOLLOW UP

According to a study done by MIT, the odds of contacting a lead in more than 5minutes versus 30 minutes drops 100 times. From 5 to 10 minutes the odds decrease by 5 times. Is there any wonder why the average single agent misses so many opportunities to convert buyer leads for their seller?

Our team is trained and prepared to follow up immediately.

OUR MARKETING PLAN

Each new listing receives a daytime photo shoot including drone footage. Providing a compelling visual experience is often a key factor in a buyer’s decision-making process.

  • Professional Daylight Architectural Photography
  • Visually Compelling Videos
  • Optimized Media for Promotion
  • Quality Print Collateral

A robust digital presence powered by cutting-edge technology ensures your listing reaches maximum exposure across all digital platforms.

  • Boosted Social Media Advertising
  • Property Websites and Custom Domains
  • Social Media Campaigns
  • Listings Posted on #1 Real Estate Franchisor SiteREMAX.com

Professionally designed, custom email marketing templates are available to support every stage of the selling process. With Larson Miller Group's strong local network and Remax GOLD's global reach, your property will be expertly promoted through targeted email campaigns.

  • Listing Email Marketing
  • Just Listed/ Open House/ Broker Tour Email Marketing
  • Weekly Newsletter Marketing

Remax GOLD’s online distribution ensures that your property is displayed to a worldwide audience. Your home will have high visibility across a wide range of high-traffic lifestyle and luxury real estate websites.

  • The Wall Street Journal
  • Mansion Global
  • MarketWatch
  • Barron’s
  • Unique Homes & more

Your home's story will be highlighted to attract the right buyers, while ensuring you feel supported throughout the selling process. Through our partnerships with respected print publications and the creation of visually striking, professionally designed print and digital brochures, we’ll showcase your property to its fullest potential.

  • Barron’s Print Issue
  • The Wall Street Journa
  • lCustom Print Postcards & Brochures

Listings on the RE/MAX Collection website are syndicated across the entire RE/MAX® network, including remax.com and global.remax.com. This combined digital presence provides unparalleled global reach for your listing.

  • The RE/MAX network consists of over 140,000agents who can open the front door around the globe.

PATH TO SUCCESS

Based on your assessed needs, our custom marketing plan may include additional features such as home staging, home inspections, press campaigns, and broker events.

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With a presence in over 110 countries and territories, the RE/MAX network’s global footprint is unmatched by any other real estate brand. RE/MAX has the right connections to market and sell luxury homes around the world.
 

VIP PARTNERS 

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LUXVT

From building sophisticated websites for your property to coordinating global exposure of elite digital advertising, LUXVT is an all-in-one service that delivers your luxury listing to the world.

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Pacaso

Pacaso® modernizes luxury real estate co-ownership to make owning a second home possible and enjoyable. Pacaso offers â…› to ½ ownership with integrated financing and, after purchase, professionally manages the home. This path is a good option for clients looking for more accessibility and flexibility than a fractional ownership and more equity than a timeshare.

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The Future of Real Estate

RE/MAX agents get access to a luxury auction program powered by FRE.com (Future of Real Estate), the industry leader in commercial and residential auctions for over 40 years.
Auctions work best for properties:
• That have been on the market for more than four months.
• That appeal to a discerning audience.
• That are unique and hard to value.

PREPARING YOUR HOME TO SELL

General Areas

  • Clean the entire house and remove clutter (Vacuum, mop, clean all counter tops, and wash windows)
  • Keep all lights and lamps on. Be sure to turn on under cabinet lights and other decorative lights.
  • Replace all burned out light bulbs.
  • Light bulbs should be the same color.
  • Keep ceiling fans OFF for the duration of the photo shoot
  • Televisions & Computer Screens should be OFF for the duration of the shoot
  • Open all blinds and window coverings (Unless undesirable view)
  • Shutters should be open to expose the maximum amount of window but should not be drawn up completely.
  • If your property has views that can be seen from the interior be sure to clean all windows and remove screens if possible.
  • Remove as many personal and family photographs as possible
  • Remove small rugs to show flooring

Dining Room

  • Clear, dust, and polish table
  • Feature one centerpiece that adds color and contrast to the room
  • Straighten and evenly space chairs
  • Remove child seats or booster chairs

Back Exterior

  • Clean and sweep patio
  • Straighten and clean outdoor furniture
  • Remove or replace faded outdoor cushions
  • Remove toys
  • Clean pool and remove automatic pool cleaners
  • Turn on all pool and any water features
  • Remove hoses
  • Remove trash cans
  • Hide pool toys and equipment

Front Exterior

  • Clean and sweep patio
  • Straighten and clean outdoor furniture
  • Remove or replace faded outdoor cushions
  • Remove toys
  • Clean pool and remove automatic pool cleaners
  • Turn on all pool and any water features
  • Remove hoses
  • Remove trash cans
  • Hide pool toys and equipment

Kitchen

  • Clear counter tops of non-decorative items (Home phones, baskets, papers, etc.)
  • Remove all refrigerator magnets and decorations
  • Hide garbage cans in pantry or closet
  • Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle
  • Remove distracting over-cabinet decorations
  • Remove napkins, paper towels, spices, oils. 

Bedrooms

  • Make bed, straighten bed skirts and fluff pillows
  • Iron or press linens
  • Remove all personal non-decorative items from night stands
  • Remove electronics and wires
  • Remove clutter from dressers and other surfaces
  • Remove family photos
  • Clean under bed
  • Spare rooms
  • Remove names and family photos from walls
  • Remove posters, logos, and stickers
  • Remove any trash cans and laundry bins
  • Clean under the bed
  • Make Beds
  • Remove or organize toys

Bathrooms

  • Clean bathroom (clean mirror, counters, straighten towels)
  • Remove all personal items
  • Remove all non-decorative items (soap, toothbrushes, medications, etc.)
  • Close closet doors
  • Remove shampoo, soap, wash cloths etc from bathtubs and showers
  • Remove and hide toilet paper roll
  • Remove used towels
  • Remove rugs and floor mats

Living Room

  • Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys.)
  • De-clutter fireplace mantle
  • Fluff and straighten furniture pillows
  • Remove toys and electronics
  • Hide all wires

Pets

  • Hide pet bowls in garage or closet
  • Hide pet toys and beds in closet
  • Keep pets in a hidden crate or outside
  • Clean pet waste and toys out of backyard

PREFFERED VENDOR LIST

  • Home Hero Maintenance Handyman | 775.234.8574
  • General Contractor & Masonry - Troy Scott Construction | 775.690.8803
  • General Contractor - Coons Construction | 775.246.1660
  • Eagle Rock Home and Commercial Inspection | 775.323.1117
    • Pest Inspector
    • HVAC
    • Fireplace Inspections
    • Sewer Scope
    • Washoe County Wood / Pellet Stove Certification
  • 911 Restoration | 775.419.0116
    • Water Damage Restoration
    • Mold Removal
    • Fire Damage Removal
    • Disaster Restoration
    • Sewage Back up
  • A&Z Roofer | 775.600.6044
  • Richard May Drywall | 775.980.9277
  • Lumens Electric | 775.622.2862

NEGOTIATIONS ANDFINAL STEPS

Did you know there are three separate times to negotiate in the purchase contract? The first is when we negotiate the price and terms when theoffer is first submitted. Second, there is an opportunity to negotiate during the buyer's inspection contingency. Last, during the buyers' appraisal contingency.

Endless Possibilities

Our journey in real estate starts here, and we're excited to connect with you! Reach out to Larson Miller Group for a personalized experience that aligns with your goals.

CONTACT US